Built the entire Reddit Ads account from scratch. Created 8 product-specific campaigns with dual targeting strategy (community audiences + contextual keywords) across every lending vertical.
8
Campaigns
6
Ad Groups
182
Settings Configured
Phase 2: Strategic Consolidation
July 16 - 20, 2026
After initial data collection and Reddit compliance review, consolidated 8 campaigns into a single Lead Campaign with optimized ad groups. Resolved ad rejections, rebuilt ad creative, and launched with Conversions objective.
8
Campaigns Paused
1
Lead Campaign
8
New Ads
Phase 3: Ongoing Optimization
August - September 2026
Continuous optimization: expanded placements to include Search, adjusted budgets based on performance, managed ad compliance reviews, and refined targeting parameters.
45
Aug Changes
1
Sep Changes
$30
Daily Goal
Monthly Activity
454
July
45
August
1
September
Changes by Category
Placement Targeting
54
Status Changes
42
Structure & Assignment
42
Audience Targeting
38
Ad Creative
32
Naming & Organization
29
Scheduling
29
Budget & Goals
26
Bidding Strategy
22
Geo Targeting
20
Community Targeting
20
Platform & Language
20
Frequency Caps
20
Keyword Targeting
19
Ad Review & Compliance
17
Demographic Targeting
13
Priority
13
Delivery Settings
11
Interest Targeting
10
Targeting Expansion
9
Device Targeting
9
Campaign Objectives
3
Billing
2
Campaign Architecture
Traffic Campaign
2 changes recorded
Lead Campaign
14 changes recorded
SBA Loans | Community + Keywords
14 changes recorded
Industry Specific | Construction Trucking Restaurant Medical
3 changes recorded
Working Capital | Community + Keywords
4 changes recorded
Competitor Conquesting | Lender Alternatives
2 changes recorded
Invoice Factoring & PO | Community + Keywords
1 changes recorded
Equipment Financing | Community + Keywords
2 changes recorded
Invoice Factoring & PO Finance | Community + Keywords
1 changes recorded
Business Line of Credit | Community + Keywords
1 changes recorded
Ad Groups (30)
General - Community Audience Target (67)
SBA Loans | Keywords (32)
Industry Specific - Community Target (22)
Working Capital | Keywords (2)
General - Keywords Target (67)
SBA Loans - Keyword Target (32)
Industry Specific - Keyword Target (2)
Invoice Factoring - Keyword Target (1)
Competitor | Keywords (1)
SBA Loans | Communities (32)
Competitor Conquesting - Keyword Target (1)
Invoice Factoring - Community Target (1)
Industry | Keywords (1)
Invoice Factoring | Keywords (1)
Invoice Factoring | Communities (1)
Equipment | Communities (1)
Working Capital | Communities (2)
Equipment Financing - Community Target (1)
Working Capital - Keyword Target (2)
Working Capital - Community Target (33)
SBA Loans - Community Target (32)
Line of Credit | Keywords (1)
Equipment Financing - Keyword Target (1)
Line of Credit - Keyword Target (1)
Competitor | Communities (1)
Industry | Communities (1)
Equipment | Keywords (1)
Line of Credit | Communities (1)
Competitor Conquesting - Community Target (1)
Line of Credit - Community Target (1)
Complete Change Log (500 Records)
Thu, Jul 2, 2026
182 changes
PriorityWorking Capital - Community Target ad_groupPriority:New→ AUCTION
Geo TargetingWorking Capital - Community Target ad_groupGeo Targeting:New→ ['US']
Placement TargetingWorking Capital - Community Target ad_groupPlacements:New→ FEED, COMMENTS_PAGE
Keyword TargetingWorking Capital - Community Target ad_groupExcluded Keywords:New→None
SchedulingWorking Capital - Community Target ad_groupTime Slots:New→ ['ALL']
Status ChangesWorking Capital - Community Target ad_groupStatus:New→ACTIVE
Bidding StrategyWorking Capital - Community Target ad_groupBid Strategy:New→ BIDLESS
Frequency CapsWorking Capital - Community Target ad_groupDefault Frequency Cap:New→ true
Interest TargetingWorking Capital - Community Target ad_groupInterest Targeting:New→ []
Audience TargetingWorking Capital - Community Target ad_groupThird-Party Audiences:New→ []
Structure & Assign...Working Capital - Community Target ad_groupCampaign Assignment:New→ 2522926523722861148
Audience TargetingWorking Capital - Community Target ad_groupExcluded Third-Party Audiences:New→ []
Community TargetingWorking Capital - Community Target ad_groupExcluded Communities:New→None
Budget & GoalsWorking Capital - Community Target ad_groupGoal Type:New→ AVERAGE_DAILY_SPEND
SchedulingWorking Capital - Community Target ad_groupAd Schedule:New→ []
SchedulingWorking Capital - Community Target ad_groupStart Time:New→ 1783013400000000
Audience TargetingWorking Capital - Community Target ad_groupExcluded Audiences:New→ []
Device TargetingWorking Capital - Community Target ad_groupDevice Targeting:New→ []
Naming & Organizat...Working Capital - Community Target ad_groupName:New→ Working Capital - Community Target
Demographic Target...Working Capital - Community Target ad_groupAge Targeting:New→ {max_age: null, min_age: null}
Keyword TargetingWorking Capital - Community Target ad_groupContextual Keywords:New→None
Platform & LanguageWorking Capital - Community Target ad_groupPlatforms:New→ ['ALL']
Geo TargetingWorking Capital - Community Target ad_groupExcluded Locations:New→ []
Bidding StrategyWorking Capital - Community Target ad_groupBid Type:New→ CPC
Targeting ExpansionWorking Capital - Community Target ad_groupTargeting Expansion:New→ false
Audience TargetingWorking Capital - Community Target ad_groupAudience Targeting:New→ []
Platform & LanguageWorking Capital - Community Target ad_groupLanguages:New→ []
Frequency CapsWorking Capital - Community Target ad_groupFrequency Caps:New→ ['{count: 5, scale: 2, period: 1}']
Delivery SettingsWorking Capital - Community Target ad_groupDelivery Type:New→ UNIFORM
Community TargetingWorking Capital - Community Target ad_groupSubreddit Communities:New→r/shopifyr/Businessownersr/smallbusinessr/Entrepreneurr/Entrepreneurshipr/ecommercer/businessr/smallbusinessowner
Status ChangesSBA Loans - Community Target ad_groupStatus:New→ACTIVE
Audience TargetingSBA Loans - Community Target ad_groupExcluded Third-Party Audiences:New→ []
Structure & Assign...SBA Loans - Community Target ad_groupCampaign Assignment:New→ 2536994126731614178
Device TargetingSBA Loans - Community Target ad_groupDevice Targeting:New→ []
Targeting ExpansionSBA Loans - Community Target ad_groupTargeting Expansion:New→ false
Placement TargetingSBA Loans - Community Target ad_groupPlacements:New→ FEED, COMMENTS_PAGE
Bidding StrategySBA Loans - Community Target ad_groupBid Type:New→ CPC
Community TargetingSBA Loans - Community Target ad_groupSubreddit Communities:New→r/Entrepreneurr/Entrepreneurshipr/smallbusinessr/Businessownersr/personalfinancer/business
Platform & LanguageSBA Loans - Community Target ad_groupLanguages:New→ []
Interest TargetingSBA Loans - Community Target ad_groupInterest Targeting:New→ []
Geo TargetingSBA Loans - Community Target ad_groupGeo Targeting:New→ ['US']
Naming & Organizat...SBA Loans - Community Target ad_groupName:New→ SBA Loans - Community Target
Keyword TargetingSBA Loans - Community Target ad_groupExcluded Keywords:New→None
Bidding StrategySBA Loans - Community Target ad_groupBid Strategy:New→ BIDLESS
Platform & LanguageSBA Loans - Community Target ad_groupPlatforms:New→ ['ALL']
SchedulingSBA Loans - Community Target ad_groupTime Slots:New→ ['ALL']
Audience TargetingSBA Loans - Community Target ad_groupThird-Party Audiences:New→ []
Audience TargetingSBA Loans - Community Target ad_groupExcluded Audiences:New→ []
Community TargetingSBA Loans - Community Target ad_groupExcluded Communities:New→None
Bidding StrategyIndustry Specific - Community Target ad_groupBid Strategy:New→ BIDLESS
Structure & Assign...Industry Specific - Community Target ad_groupCampaign Assignment:New→ 2536993897275103984
Budget & GoalsIndustry Specific - Community Target ad_groupGoal Type:New→ AVERAGE_DAILY_SPEND
Interest TargetingIndustry Specific - Community Target ad_groupInterest Targeting:New→ []
Community TargetingIndustry Specific - Community Target ad_groupExcluded Communities:New→None
SchedulingIndustry Specific - Community Target ad_groupAd Schedule:New→ []
Delivery SettingsIndustry Specific - Community Target ad_groupDelivery Type:New→ UNIFORM
Naming & Organizat...Industry Specific - Community Target ad_groupName:New→ Industry Specific - Community Target
Geo TargetingIndustry Specific - Community Target ad_groupGeo Targeting:New→ ['US']
Geo TargetingIndustry Specific - Community Target ad_groupExcluded Locations:New→ []
Audience TargetingIndustry Specific - Community Target ad_groupExcluded Third-Party Audiences:New→ []
Frequency CapsIndustry Specific - Community Target ad_groupFrequency Caps:New→ ['{count: 5, scale: 2, period: 1}']
PriorityIndustry Specific - Community Target ad_groupPriority:New→ AUCTION
Keyword TargetingIndustry Specific - Community Target ad_groupContextual Keywords:New→None
Community TargetingIndustry Specific - Community Target ad_groupSubreddit Communities:New→r/Truckersr/AskConstructionr/KitchenConfidentialr/restaurateurr/mediciner/TruckDriversr/Construction
Frequency CapsIndustry Specific - Community Target ad_groupDefault Frequency Cap:New→ true
Bidding StrategyIndustry Specific - Community Target ad_groupBid Type:New→ CPC
Audience TargetingIndustry Specific - Community Target ad_groupThird-Party Audiences:New→ []
Platform & LanguageIndustry Specific - Community Target ad_groupPlatforms:New→ ['ALL']
Platform & LanguageIndustry Specific - Community Target ad_groupLanguages:New→ []
Wed, Jul 8, 2026
1 changes
Ad Review & Compli...Ad 3 adAd Rejection: Finance And Crypto Licensing And Registration → Finance And Crypto Restricted
Community TargetingGeneral - Community Audience Target ad_groupSubreddit Communities:New→r/AskConstructionr/ecommercer/Entrepreneursr/Entrepreneurshipr/AskUAEBusinessr/Entrepreneurr/EntrepreneurRideAlongr/ShopifyeCommercer/businessr/Businessownersr/shopifyr/smallbusinessr/RedditforBusinessr/smallbusinessownerr/BusinessHub
Budget & GoalsGeneral - Community Audience Target ad_groupBudget:New→ 5.00
Platform & LanguageGeneral - Community Audience Target ad_groupPlatforms:New→ ['ALL']
Delivery SettingsGeneral - Community Audience Target ad_groupDelivery Type:New→ UNIFORM
SchedulingGeneral - Community Audience Target ad_groupTime Slots:New→ ['ALL']
Keyword TargetingGeneral - Community Audience Target ad_groupContextual Keywords:New→None
Placement TargetingGeneral - Community Audience Target ad_groupPlacements:New→ COMMENTS_PAGE, FEED
Ad CreativeAd 4 adLanding Page URL:New→ https://www.baystreetlending.com/
Ad CreativeAd 4 adReddit Post ID:New→ t3_1u1it8g
Targeting ExpansionGeneral - Community Audience Target ad_groupTargeting Expansion:New→ false
Geo TargetingGeneral - Community Audience Target ad_groupExcluded Locations:New→ []
Audience TargetingGeneral - Community Audience Target ad_groupAudience Targeting:New→ []
PriorityGeneral - Community Audience Target ad_groupPriority:New→ AUCTION
Keyword TargetingGeneral - Community Audience Target ad_groupExcluded Keywords:New→None
Naming & Organizat...General - Community Audience Target ad_groupName:New→ General - Community Audience Target
Status ChangesGeneral - Community Audience Target ad_groupStatus:New→ACTIVE
Budget & GoalsGeneral - Community Audience Target ad_groupBudget:New→ 5.00
Geo TargetingGeneral - Community Audience Target ad_groupGeo Targeting:New→ ['US']
SchedulingGeneral - Community Audience Target ad_groupStart Time:New→ 1784574000000000
Placement TargetingGeneral - Community Audience Target ad_groupPlacements:New→ FEED, COMMENTS_PAGE
SchedulingGeneral - Community Audience Target ad_groupAd Schedule:New→ []
Community TargetingGeneral - Community Audience Target ad_groupSubreddit Communities:New→r/Entrepreneurshipr/AskUAEBusinessr/smallbusinessr/ecommercer/smallbusinessownerr/BusinessHubr/EntrepreneurRideAlongr/Businessownersr/Entrepreneurr/RedditforBusinessr/Entrepreneursr/AskConstructionr/ShopifyeCommercer/shopifyr/business
Platform & LanguageGeneral - Community Audience Target ad_groupPlatforms:New→ ['ALL']
Bidding StrategyGeneral - Community Audience Target ad_groupBid Strategy:New→ BIDLESS
Frequency CapsGeneral - Community Audience Target ad_groupDefault Frequency Cap:New→ true
Budget & GoalsGeneral - Community Audience Target ad_groupGoal Type:New→ AVERAGE_DAILY_SPEND